Digital Marketing and Communications (B.A.)

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The Digital Marketing and Communications major helps students to master two distinct skillsets which are critical for a successful marketing project: business strategy and content creation. Students interweave these skillsets to understand and execute strategies for market development, messaging and branding, digital channels, web design, video, search and social media marketing. Graduates from this major will learn to think critically as Christians as they develop marketing strategies and create deliverables, while preparing for careers in the rapidly evolving field of digital marketing.

The major requires a total of 62 credits.

Required Courses

BUS 105 - Introduction to Business (2)
BUS 211 - Statistics in Business and Economics (4) *
COM 100 - Using Technology for Storytelling (4)
COM 252 - Digital Media and Culture (4)
COM 254 - Digital Media Production I (4)
COM 358 - Web Design (4)
COM 360 - Social Media: Strategy and Storytelling (4)
MKT 277 - Principles of Marketing (4)
MKT 331 - Marketing Research (4)
MKT 332 - Digital Marketing (4)
MKT 344 - Marketing Strategy (4)
BUS 492 - Senior Seminar: Business Strategy (4)
or COM 491 - Senior Seminar (4)

Practicum Requirement

One of the following options for a total of four (4) credits.

COM 425 - Internship (2 or 4)
MKT 423 - Marketing Case Competition Practicum (2) Course is taken twice in the same academic year (Fall semester/Spring semester) for a total of 4 credits
MKT 424 - Marketing Individual Practicum (2-4) Students should speak with their advisor to identify and develop their practicum.
MKT 425 - Internship (2-4)

Electives

12 credits of electives in Business or Communication Arts as noted below, with a minimum of 4 credits in each.

Business includes all courses with School of Business prefixes ACC, BAN, ECO, ENT, FIN, MGT, or MKT, and sport-related business courses SPT 325, SPT 330, SPT 335, SPT 383.
Communication Arts includes all courses with COM prefix or ART 250.

Notes

Students must continuously maintain a 2.0 GPA within the major.

Double majors within the School of Business are allowed, but students must have at least four courses (16 credits) which are uniquely counted to each major. To complete a major and a minor which are both within the School of Business, at least two courses (8 credits) must be uniquely counted to the minor.

*The BUS 211 requirement can alternatively be satisfied through completion of MAT 220 - Biostatistics ; or MAT 318 - Probability and MAT 319 - Statistics ; or PSY 256 - Research Methods I and PSY 257 - Research Methods II or AP Statistics by permission.

Honors

In exceptional cases majors in the School of Business may earn honors in their major field by researching and writing an honors thesis over the senior year. Under the direction of a faculty advisor, candidates will develop a thesis proposal in the spring prior to the senior year and, with school approval, register for and complete 8 credits of independent research in the senior year (ECO 471 - Honors Research I , ECO 472 - Honors Research II ). For honors the thesis must be of high quality and be defended orally in front of School faculty toward the end of spring term. The minimum GPA for honors candidates is 3.70 in the major and 3.30 overall. An honors thesis should be considered by students intending to complete a research-oriented advanced degree in any economics or business field. See School faculty for details.