Marketing (B.A.)

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The Marketing major includes both foundational business coursework and focused preparation in the field of marketing. Students build a broad understanding of business through courses in accounting, economics, finance, and management. Building on Principles of Marketing, students take a dive deep into marketing strategy, research, and practice, with an emphasis on digital marketing and the way today’s businesses really work.

Marketing Requirements

Completing the marketing major requires at most 66 credits in total (40 credits in addition to the 26 credits in Foundations of Business).

Foundations of Business Courses

The following courses are required for all students majoring in accounting, business analytics, business management, entrepreneurship and innovation, finance, or marketing:

BUS 105 - Introduction to Business (2)
FIN 110 - Personal Financial Analysis (2)
ECO 115 - The Economy (4)
ACC 117 - Principles of Financial Accounting (4)
ACC 118 - Principles of Managerial Accounting (4)
BUS 205 - Vocation and Business Careers (2)
BUS 211 - Statistics in Business and Economics (4) *
PHI 215 - Business Ethics (4)

Additional courses required for Marketing major

BUS 492 - Senior Seminar: Business Strategy (4)
MGT 245 - Principles of Management (4)
MKT 277 - Principles of Marketing (4)
MKT 331 - Marketing Research (4)
MKT 332 - Digital Marketing (4)
MKT 344 - Marketing Strategy (4)
MKT 424 - Marketing Individual Practicum (2-4) - 4 credits required
or MKT 425 - Internship (2-4) - 4 credits required

Electives

12 credits as follows:

Any 300-level or 400-level MKT course
Up to 8 credits of any 100- to 400-level COM courses

Notes

Students must continuously maintain a 2.0 GPA within the major.

Double majors within the School of Business are allowed, but students must have at least four courses (16 credits) which are uniquely counted to each major. To complete a major and a minor which are both within the School of Business, at least two courses (8 credits) must be uniquely counted to the minor.

*The BUS 211 requirement can alternatively be satisfied through completion of MAT 220 - Biostatistics ; or MAT 318 - Probability and MAT 319 - Statistics ; or PSY 256 - Research Methods I and PSY 257 - Research Methods II or AP Statistics by permission.

Honors

In exceptional cases majors in the School of Business may earn honors in their major field by researching and writing an honors thesis over the senior year. Under the direction of a faculty advisor, candidates will develop a thesis proposal in the spring prior to the senior year and, with school approval, register for and complete 8 credits of independent research in the senior year (ECO 471 - Honors Research I , ECO 472 - Honors Research II ). For honors the thesis must be of high quality and be defended orally in front of School faculty toward the end of spring term. The minimum GPA for honors candidates is 3.70 in the major and 3.30 overall. An honors thesis should be considered by students intending to complete a research-oriented advanced degree in any economics or business field. See School faculty for details.