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Communication Arts |
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COM 310 - Contemporary Communication Theories (4)
Surveys influential perspectives on communication developed during past 100 years. Examines social-scientific, humanistic and performative schools of thought on how symbolic action can be understood and adjusted. (Not currently offered).
Prerequisite(s): COM 205 or permission of instructor.
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COM 317 - Feature Film Screenwriting (4)
Builds on foundations of screenwriting with constant practice. Students work towards completion of feature length screenplay. Coursework includes extensive analysis of student work and established models.
Prerequisite(s): COM 217 .
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COM 322 - Digital News Workshop (4)
This course is a seminar format that allows students interested in journalistic writing or other aspects of writing for digital media, and management of news in a digital culture, to combine efforts in developing those student-directed skills. Students will choose the area of investigation and then work with the instructor to develop that area.
Prerequisite(s): COM 222
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COM 330 - Storytelling for Strategic Communication (4)
This course helps students develop writing skills for strategic communication, developing a brand story on behalf of a client and creating a narrative that becomes a news story. Sample assignments include media releases, internal and client memos, company backgrounders, product sell sheets, corporate presentations, and executive bios. Students will compile their writing samples into a professional portfolio.
Prerequisite(s): COM 225
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COM 335 - Crisis Communication (4)
This class explores how problems grow into crises that can impact an organization or brand’s reputation, and it will teach the current principles that inform organizational response to crisis. Special attention will be directed toward the role of communicators in crisis communication, with the goal of learning how to analyze, manage or prevent crises.
Prerequisite(s): COM 101 , COM 152
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COM 341 - Presenting Strategic Ideas (2)
Builds on the introductory course in developing additional skills in the areas of specific professional presentational settings. Students will: a) identify a specific public presentational assignment as a personal speech project, and b) develop a “TED-Talk-like” final project.
Prerequisite(s): COM 241
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COM 344 - Influence and Persuasion (4)
Examines elements, domains, implications and challenges of persuasion. Engages variety of theories for understanding and evaluating persuasion, grappling with issues of effectiveness, ethics and eloquence in interplay of creativity and critique. (Alternate years.)
Prerequisite(s): COM 152 , COM 205 or permission of instructor.
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COM 352 - Motion Graphics Design (4)
Combines skills in graphic design, animation, and communication, exploring how images and text, set in motion, can communicate ideas in compelling ways. Work will use storyboarding, stop motion animation, and vector graphics as explorational skills and will focus on keyframe animation software to produce shareable motion graphic videos. Cross-listed as: ART 352 (Alternate years.) Lab fee.
Prerequisite(s): ART 250 or permission of instructor.
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COM 354 - Digital Media Production II (4)
Explores roles in filmmaking process (writing, directing, producing, cinematography, production design, sound recording and design, and editing). Students complete production of short film while developing more advanced understanding of visual aesthetics and cultural impact of film. Lab fee.
Prerequisite(s): COM 254 .
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COM 356 - Media Criticism (4)
Studies criteria by which people evaluate the visual media of film and television. Students learn and practice established and innovative critical approaches, articulating meaning and value of wide range of visual texts.
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COM 358 - Web Design (4)
Applies design principles and experiences to web and screen environments. Explores design nuances and best practices for screen application of graphic design, planning and storyboarding. Assignments touch on website and application design for both desktop and mobile devices. Cross-listed as: ART 358 Offered alternating years. Lab fee.
Prerequisite(s): ART 250
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COM 360 - Social Media: Strategy and Storytelling (4)
This course explores strategy and content creation for various social media platforms and how they fit into news, marketing/strategic communication, or entrepreneurial media. Students learn and practice practical techniques used in producing social media content that promotes audience affinity and loyalty.
Prerequisite(s): COM 101 , COM 152
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COM 365 - Creative Video Marketing (4)
This class gives students the skills and frameworks to develop video marketing content for organizations. Students create online videos to build brand awareness, create connections with an audience, generate engagement, and motivate action. Students will collaborate with non-profit programs or small businesses in the region, giving students real-world experience.
Prerequisite(s): COM 101 , COM 152
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COM 371 - Selected Topics (Variable)
Explores topics not regularly taught but of interest to majors. Designated as repeatable; students may enroll more than once if topic changes. Prerequisites set by instructor. Lab fee for some topics.
Prerequisite(s): Set by instructor.
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COM 381 - Independent Study (1-4)
Independent course in topic not available in existing curriculum; provides curricular enrichment. Limited availability subject to faculty workload. May require lab fee.
Prerequisite(s): Minimum cumulative average of 2.75, adequate background to support topic, permission of instructor, advisor, department chair and registrar.
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COM 405 - Practicum in Communication Arts (1)
Students gain hands-on experience in Digital Media or Strategic Communication. Examples include editorial work with the Tartan (masthead editors) or video or broadcasting work with Gordon Athletics. One credit per semester, repeatable for up to a total of four credits.
Prerequisite(s): COM 101
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COM 425 - Internship (2 or 4)
Supervised learning experience in appropriate professional setting combining on-the-job work with related academic study. Interns maintain journal, produce portfolio and write reflective paper in addition to on-site assignments. Must be prearranged with supervisor and Registrar’s Office.
Prerequisite(s): Junior or senior class standing, previous coursework in field of interest and minimum cumulative GPA of 2.00.
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COM 491 - Senior Seminar (4)
Synthesizes and extends concepts and skills developed throughout communication arts major. Students develop critical and creative thesis projects.
Lab fee for some topics.
Prerequisite(s): Senior standing and major.
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Communication and Speech Disorders |
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CSD 171 - Selected Topics (Variable)
Explores topic not regularly offered. Designated as repeatable for credit; students may enroll more than once if topic changes. Offered as needed. Fees as needed.
Prerequisite(s): Set by instructor.
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CSD 214 - Introduction to Communication Disorders (3)
This course will introduce communication disorders, their pathologies, and various treatment protocols.
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CSD 316 - Anatomy and Physiology of Speech and Hearing Mechanisms (3)
Study of the anatomy and physiology of speech production and speech perception. Emphasis is on structures and mechanisms related to normal respiration, phonation, articulation, resonation, hearing, and neurology. Communication disorders are addressed. Formerly LIN 216.
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CSD 318 - Audiology (3)
The purpose of this course is to provide an overview of the history, development and present scope of the field of Audiology. This will include discussion of the philosophy and goals of audiological evaluation, rehabilitation, and related procedures. The course is designed for those with little or no background in the speech and hearing sciences. Formerly LIN 218.
Prerequisite(s): LIN 200
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CSD 325 - Speech Sound Disorders (3)
Gives students theoretical and clinical information needed to provide services to people with speech sound disorders, including articulation and phonological delays, and speech sound disorders associated with apraxia of speech as well as structural and neuromuscular deficits seen in genetic disorders. Multicultural issues in the assessment and treatment of speech disorders will be addressed. Issues related to assessment and intervention are addressed. Students become familiar with clinical terminology and its use in written assignments.
Prerequisite(s): CSD 214 , LIN 303
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CSD 326 - Language Disorders (3)
Gives students theoretical and clinical information needed to provide services to people with language disorders across the lifespan, language differences, and language delays including literacy disorders. Multicultural issues in the assessment and treatment of language disorders will be addressed. Issues related to assessment and intervention are addressed. Students become familiar with clinical terminology and its use in written assignments.
Prerequisite(s): CSD 214
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CSD 371 - Selected Topics (Variable)
Explores topic not regularly offered. Designated as repeatable for credit; students may enroll more than once if topic changes.
Prerequisite(s): Set by instructor.
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CSD 375 - Science of Speech (2)
This course builds upon its prerequisites within the CSD program. Prior to this course, you have already learned the fundamentals of anatomy and physiology as well as phonetics and phonology We will being to link these two concepts together by studying the interplay between acoustics (physics), neuroscience, anatomy, and physiology. While speech disorders will be discussed, the emphasis in this class will be on the principles of normal production. You will also study how these principles relate to the practice of speech-language pathology and audiology.
Prerequisite(s): CSD 214 and CSD 316
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CSD 376 - Science of Hearing (2)
This course builds upon its prerequisites within the speech-language pathology program. Prior to this course you have already learned the fundamentals of anatomy and physiology as well as phonetics and phonology. We will study the interplay between acoustics, physics of sound neuroscience, anatomy, and physiology of the hearing mechanism. The emphasis in the class will be on the principles of normal hearing, though hearing impairments and related communication disorders will be discussed. You will also study how these principles relate to the practice of speech-language pathology and audiology.
Prerequisite(s): CSD 214 and CSD 316
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CSD 426 - Clinical Observations (2)
Students will work to obtain the 25 hours of clinical observation required to graduate with a minor or major in CSD and reflect on those observation hours as recommended by the American Speech- Language and Hearing Association (ASHA). ASHA does not specify types of settings for fieldwork or distribution of hours, but recommends that the fieldwork provide SLP students at the undergraduate level with a variety of experiences with individuals with communication disorders.
Prerequisite(s): B- in LIN 200 , CSD 214 , CSD 316 , CSD 318 , LIN 303 , and PSY 270 ; 2.50 GPA
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Computer Science |
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CPS 101 - Decoding Computer Science (4)
An introduction to the fundamental principles of Computer Science for non-majors from bits to artificial intelligence. Computation as a tool for solving problems, and computational thinking as a way of approaching problems in algorithmic terms. Application of computational thinking to problems arising in a broad variety of disciplines.
Fulfills core natural science requirement.
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CPS 121 - Introduction to Programming (4)
Introduces fundamental programming concepts using Python. Topics include nature of algorithms, essential control structures and data representation. Weekly programming laboratories. Lab fee.
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CPS 122 - Object-Oriented Software Development (4)
Introduces object-oriented analysis and design using a statically typed programming language, encapsulation, inheritance, polymorphism, use cases, UML modeling, design patterns and testing methods. Continued development of design and programming skills using UML and Java through weekly laboratories and a semester team project. Lab fee.
Prerequisite(s): CPS 121 or CPS 221
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CPS 221 - Software Systems (4)
Introduces fundamental software systems: operating systems, computer networks, and database management systems. Common concerns such as concurrency and security. Continued development of design and programming skills using Java through weekly laboratories. Lab fee.
Prerequisite(s): CPS 122 or familiarity with Java.
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CPS 222 - Data Structures and Algorithms (4)
Introduces analysis of algorithms; implementation of data structures; advanced methods for organizing data in primary and secondary storage; problem-solving strategies; recursion; parallel algorithms; continued development of algorithm analysis skills. Weekly laboratories introduce C++ including use of templates and Standard Template Library. Lab fee.
Prerequisite(s): CPS 122 .
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CPS 311 - Computer Organization (4)
Introduces computers as physical devices composed of gates, binary representation of information, and the assembly language level of computer description. Methods of improving performance including various forms of parallelism in hardware. (Alternate years. Offered.) Lab fee.
Prerequisite(s): CPS 122 .
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CPS 320 - Models of Computation (4)
Introduces automata, including nondeterministic automata and Turing machines, formal languages, space and time complexity, NP-complete problems, data types, and virtual machines. (Alternate years. Not offered.)
Prerequisite(s): CPS 122 and MAT 230 .
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CPS 330 - Machine Learning (4)
Machine learning is a key tool in data science, providing a way to analyze and extract information from large amounts of data. In this introduction to machine learning we cover topics such as regression, classification, clustering, neural networks, deep learning, and ensemble methods.
Prerequisite(s): CPS 121
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CPS 342 - Numerical Analysis (4)
Introduces numerical methods for the solution of single variable equations, linear systems and differential equations. Covers polynomial interpolation, cubic splines and numerical differentiation and integration. Cross-listed as: MAT 342 Not Offered.
Prerequisite(s): MAT 222 , and one of MAT 232 or MAT 225
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CPS 343 - Parallel and High-performance Computing (4)
Introduces high-performance computing using modern hardware and software. Topics include shared memory parallelization, cluster computing, GPU programming, handling large data sets, and impact of data movement and memory hierarchy on performance. Programming done in C or C++. (Alternate years. Offered.)
Prerequisite(s): CPS 222 or permission of instructor.
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CPS 350 - Mobile Computing (4)
This course focuses on mobile application development. It includes related topics in user interface design, cloud computing, security, and privacy.
Prerequisite(s): CPS 122 , CPS 221
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CPS 352 - Database Systems (4)
Explores database technology; various data models, query languages and applications program-DBMS interface. (Alternate years. Not offered.)
Prerequisite(s): CPS 122 , CPS 221 and MAT 230 .
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CPS 353 - Internet Programming (4)
Begins the process of understanding the theory and practice of programming for the internet. Covers a variety of languages, internet standards, and the art of combining these tools within a multi-tier system including a backend database. (Alternate years. Offered.)
Prerequisite(s): CPS 122
Corequisite(s): CPS 221
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CPS 382 - Applications Project (2)
Interdisciplinary development of significant application useful to cosponsoring department.
Prerequisite(s): One computer science course at 200 level, plus approval of project plan by both discipline supervisors prior to registration.
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CPS 391 - Junior Seminar I (2)
Explores principles and practices of computer science in various professional contexts, including related theological and ethical issues. Students read papers and sections of textbooks, present them in class, and lead related discussions. BS students’ readings focus on the software development process. Also follows the progress of projects in CPS 491 .
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CPS 392 - Junior Seminar II (0)
Continues to follow the progress of projects in CPS 492 .
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CPS 403 - Computers and Society (4)
Uses and impact of computers in modern society; considers ethical and moral issues in context of Christian worldview. Nontechnical; open to all students. Students will engage in a significant social impact project during the course. (Alternate years. Not offered.)
Prerequisite(s): Junior or senior standing or permission of instructor.
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CPS 425 - Internship (2 or 4)
Supervised internship in an appropriate technology setting combining on-the-job experience with related academic study. Must be prearranged and approved by instructor and Registrar’s Office.
Prerequisite(s): Minimum cumulative GPA of 2.00.
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CPS 426 - Summer Practicum in Computer Science (0, 2, 4)
Software development experience in the Summer Practicum in Computer Science program. Students receiving 2 or 4 credits must write a reflection paper about their experience. Program fee; see department.
Prerequisite(s): Acceptance into the Summer Practicum in Computer Science program.
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CPS 471 - Research I (Variable)
Research under supervision of faculty member in computer science. Library searches, computational/laboratory investigation, and written and oral reports may be required.
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CPS 472 - Research II (Variable)
Research under supervision of faculty member in computer science. Library searches, computational/laboratory investigation, and written and oral reports may be required.
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CPS 491 - Software Engineering Project I (2)
Students work in teams to develop requirements, specifications, high-level design and prototype code for a computerized solution to an actual problem. The project is described in oral reports and written documentation. Readings and class discussion related to process.
Prerequisite(s): CPS 391
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CPS 492 - Software Engineering Project II (4)
Students work in teams to develop, deploy, and refine the system they started in CPS 491 . Readings and class discussion related to process.
Prerequisite(s): CPS 491 and departmentally approved senior project proposal.
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Core |
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COR 107 - The Great Conversation: Foundations in Thinking, Reading and Writing (4)
Develops disciplines of listening and reading, speaking and writing, with emphasis on developing writing process through engaging multiple forms and drafts, and giving and receiving feedback. Readings and discussion focus on the question: “What is the good life?” Related themes include love, vocation, Christian character, community and justice/shalom. Incoming freshmen must take COR 107 during their first year.
Fulfills common core requirement.
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COR 110 - The Great Conversation: Introduction to the Liberal Arts (2)
First-year seminar course that introduces the liberal arts tradition from a Christian perspective. Develops skills of analysis, ability to read diverse texts and interpret them effectively, and to express ideas. Readings and discussion focus on classic liberal arts questions. This course must be taken during the student’s first year.
Prerequisite(s): College-level composition course taken prior to entering Gordon College.
Fulfills common core requirement.
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COR 210 - New Perspectives in Global Understanding I (0)
Interpretation of cultural difference, ethnocentrism and culture’s shaping of behavior and values. Students reflect purposefully on theory and praxis of being citizen sojourners, and ask deeper questions of their global experience and reintegration into homeland. Required of students participating in semester-long international programs. Course fee.
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COR 211 - New Perspectives in Global Understanding II (0)
Interpretation of cultural difference, ethnocentrism and culture’s shaping of behavior and values. Students reflect purposefully on theory and praxis of being citizen sojourners, and ask deeper questions of their global experience and reintegration into homeland. Required of all students participating in semester-long international programs. Course fee.
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COR 320 - Peer Leadership: Theory and Practice (2)
Equips students to be an effective peer mentor in Gordon College’s first-year writing program, and to be a successful leader both on campus and in the vocational paths they travel beyond the College. Students will learn from current theories about the most effective ways to help students learn to write, the purpose and power of peer leadership, how mentors can help students to learn deeply, and how understanding group dynamics can make you a more effective leader. These theories will be combined with practice, seeking to apply what we’re learning to our work with first-year students in the classroom and to make that learning meaningful through reflecting orally and in writing.
Prerequisite(s): Permission only
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COR 371 - Selected Topics (Variable)
Explores topics not regularly taught but related to the core curriculum. Designated as repeatable for credit; students may enroll more than once if topic changes.
Prerequisite(s): Varies depending on topic.
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Data Science |
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DSC 110 - Thinking with Data (4)
Introduces the general data science workflow and ways it can be applied to answer domain-specific questions. Emphasis is given to the concepts and techniques related to exploratory data analysis, including file import, data representation, transformation, summary statistics, plotting, and covariation.
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DSC 210 - Data Wrangling (4)
Introduces concepts and techniques used to manipulate tabular and hierarchical data. Explores methods in data acquisition (web scraping, data APIs, relational databases with SQL) and transformation with explicit consideration of diverse data types. Best practices related to documentation and data provenance are emphasized. Weekly 90 minute laboratory.
Prerequisite(s): CPS 121
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DSC 211 - Modeling and Visualization (4)
Introduces fundamental concepts and techniques related to modeling and data visualization. Topics include linear and logistic regression modeling workflows, data visualization theory, and applied animation and interactivity. Weekly 1.5 hour lab.
Lab fee.
Prerequisite(s): Prerequisite: DSC 210 and one of ECB 211 , MAT 220 , MAT 319 , or PSY 256 .
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DSC 271 - Selected Topics (Variable)
Topics not regularly taught but of interest to majors. Designated as repeatable; students may enroll more than once if topic changes. (Offered periodically.)
Prerequisite(s): Set by instructor as applicable.
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DSC 391 - Junior Seminar (1)
Considers opportunities for postbaccalaureate education and employment related to data science and how to prepare for them. Explores how these careers relate to God’s calling to a Christian life.
Prerequisite(s): Junior standing.
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DSC 425 - Data Science Internship (4)
Supervised internship in an appropriate technology setting combining on-the-job experience with related academic study. Must be prearranged and approved by instructor and Registrar’s Office.
Prerequisite(s): Prerequisite(s): Minimum cumulative GPA of 2.00.
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DSC 440 - Data Science Project (4)
The majority of the course is spent on a team data science project. Other topics include data management and manipulation using Python/R and tools for working with large data sets.
Prerequisite(s): CPS 121 and one of ECB 211 , MAT 220 , MAT 319 , PSY 256 , or equivalent.
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DSC 471 - Research I (1-4)
Research under supervision of faculty member in data science. Library searches, computational/laboratory investigation, and written and oral reports may be required. Offered as needed.
Prerequisite(s): Department permission
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Economics and Business |
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ECB 105 - Introduction to Business (2)
A primer on the world of business with an emphasis on a Christian understanding of business. Topics include the purpose of business, kinds of businesses and legal structures, the roles of marketing, production, finance, accounting, and management in conducting business, and the responsibility of business to its stakeholders and society.
Prerequisite(s):
Fall semester:
- Freshman standing
- Accounting major or minor
- Business Management major
- Finance major
- Marketing major
Spring semester:
- Freshman, sophomore, junior standing
- Accounting major or minor
- Business Management major
- Finance major
- Marketing major
- Deciding major
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ECB 110 - Personal Financial Analysis (2)
Introduces fundamental personal finance concepts as well as basic math and financial modeling in Excel. Students will use Excel to construct and analyze household budgets, balance sheets, and financial projections. Students will learn how to apply personal financial principles from a Biblical perspective.
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ECB 115 - The Economy (4)
Introduces the discipline of economics in the context of understanding the modern global economy. Integrates concepts from microeconomics (opportunity costs, marginal analysis, competitive firms), macroeconomics (economic growth, inflation), and economic fundamentals (scarcity, technology, information, property rights). Evaluates economic outcomes and objectives in the context of Christian teaching.
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ECB 117 - Principles of Financial Accounting (4)
Considers underlying theory and analytical aspects of accounting as control device and management tool; construction and interpretation of basic financial statements. ECB117 is a prerequisite for ECB118.
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ECB 118 - Principles of Managerial Accounting (4)
Considers underlying theory and analytical aspects of accounting as control device and management tool; construction and interpretation of basic financial statements.
Prerequisite(s): ECB 117 .
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ECB 171 - Selected Topics (Variable)
Explores theoretical or applied topic not regularly taught. Designated as repeatable; students may enroll more than once if topic changes.
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ECB 205 - Vocation and Business Careers (2)
Students explore their vocational calling in business and acquire practical tools, including how to explore potential career options and identify and secure internships and positions after graduation. Students use a Design Thinking approach for personal exploration and reflection, with an emphasis on finding their place in God’s redemptive work.
Prerequisite(s): Sophomore standing only
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ECB 211 - Statistics in Business and Economics (4)
Explores basic tools of descriptive and inferential statistics; applies probability theory, estimation, hypothesis testing and regression techniques to business and economic analysis.
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ECB 245 - Principles of Management (4)
Studies fundamental concepts of planning, organizing, leading and controlling in context of individual and organizational behavior; productive and efficient management of human and material resources; role of faith in informing business practices and decision making.
Prerequisite(s): Sophomore standing.
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ECB 247 - Financial Management (4)
Develops facility with analytical tools and understanding of business principles necessary to make optimal decisions in management of firm and to provide access to required financial resources. Topics include use of metrics, working capital management, optimal capital structure and capital budgeting.
Prerequisite(s): ECB 117
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ECB 271 - Selected Topics (Variable)
Explores theoretical or applied topic not regularly taught. Designated as repeatable; students may enroll more than once if topic changes.
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ECB 273 - Introduction to Sport and Recreation Management (4)
Introduces foundations of sport and recreation management. Topics include basic skills and competencies of planning, leading and organizing required of sport and recreation managers in various sport and recreation-related organizations.
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ECB 277 - Principles of Marketing (4)
Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.
Prerequisite(s): Sophomore standing
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ECB 305 - Economic Development (4)
Analyzes developing economies; surveys and critiques various development strategies; agricultural, industrial and trade policies and their effect on economic growth and human welfare.
Prerequisite(s): ECB 115 .
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ECB 307 - Environmental Economics (4)
Applies microeconomic theory to specific issues in environmental and natural resource economics. Topics include market failure, cost-benefit analysis, assessment of alternative environmental policies, and an introduction to the economics of renewable, non-renewable, and common-pool resources.
Prerequisite(s): ECB 115 ; ECB 211 or equivalent.
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ECB 311 - Intermediate Microeconomics (4)
Analyzes individual decision units within the economy (principally households and business firms); product and factor market analysis.
Prerequisite(s): ECB 115 ; MAT 111 or MAT 121 .
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ECB 313 - Econometrics (4)
Explores development, testing and application of multiple regression models in economic and business analysis and forecasting.
Prerequisite(s): ECB 211 .
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ECB 315 - Operations Management (4)
An introduction to the principles and practices of operations management. Consideration given to operations in both goods-producing and service-rendering organizations. Topics include operations strategy, process design, capacity planning, facilities location and design, production scheduling, inventory control, supply chain, quality assurance, and project management. Topics integrated using systems theory.
Prerequisite(s): ECB 211 or equivalent statistics course
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ECB 320 - Business Law (4)
Examines law in the context of business, including a study of legal process and reasoning and the presuppositional foundations of civil government. Subject matter includes the law of real property, contracts, torts, commercial transactions including the UCC, secured transactions, and the varied legal structures for businesses including corporations and limited liability companies.
Prerequisite(s): Junior standing or permission of instructor.
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ECB 324 - Intermediate Macroeconomics (4)
Develops macroeconomic models to analyze problems of inflation and unemployment; surveys and evaluates alternative policy proposals. Current issues stressed.
Prerequisite(s): ECB 115 ; MAT 111 or MAT 121 .
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ECB 330 - Financial Markets and Institutions (4)
Examines function of financial institutions and markets in economy including roles commercial banks and other financial intermediaries and markets for financial assets play in raising funds and determining security prices.
Prerequisite(s): ECB 115 and a functional understanding of financial statements.
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ECB 331 - Marketing Research (4)
Students will examine the fundamental concepts and techniques used in marketing research and integrate their usage as decision-making tools. Beginning with problem formulation, students will learn to examine and build research design, primary data collection, and utilization of secondary data. Research includes use of Google Analytics and website tools.
Prerequisite(s): ECB 211 , ECB 277
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ECB 332 - Digital Marketing (4)
In-depth exploration of key digital marketing concepts and principles in today’s business environment. Details include learning and utilizing concepts, frameworks, tools, and current best practices in each of the key elements of digital marketing: Search, Paid, Email, Website Optimization, Social Media Marketing, and Analytics.
Prerequisite(s): ECB 277
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ECB 333 - Strategic Management (4)
Introduces the concepts and tools of competitive analysis, innovation, and strategy formulation and execution. Considers the managerial decisions and actions involving the information, analyses, organizational processes, and skills used to devise strategies, position businesses, define firm boundaries, and maximize long-term profits in the face of uncertainty and competition.
Prerequisite(s): ECB 245
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ECB 341 - Christian Teaching on the Economy (2)
Studies broad range of historic and contemporary Christian teaching on variety of economic issues. Explores biblical and theological basis for diverse Christian views (e.g., Reformed, Roman Catholic, Anabaptist, evangelical) and relevance of Christian teaching for contemporary policy debates.
Prerequisite(s): ECB 115 .
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ECB 343 - Sales and Negotiation (4)
Studies modern sales, negotiation and customer relationship principles and practices. Explores the ethical implications of each activity and focuses on how high integrity and integration of Christian principles is a positive, not negative, contributor to successful pre- and post-sales interactions and relationships.
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ECB 344 - Marketing Strategy (4)
Explores the strategic value of marketing to organizations in multiple environments, structures, and markets. Topics include digital, social media, email, content and search marketing strategies, and marketing in nonprofit organizations. Focuses on practical integration of principles-level concepts with new strategic concepts through case studies.
Prerequisite(s): ECB 277
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ECB 345 - Branding (4)
Studies the strategy and process behind effective branding-an essential component of modern marketing-from a practitioner’s viewpoint. Emphasizes reading and writing, study of iconic brands and class discussion. Students analyze branding of both products and services in both commercial and nonprofit sectors. Culminates with a final team project.
Prerequisite(s): ECB 277
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ECB 346 - Human Resource Management (4)
Introduces human resource planning, job analysis and design, recruiting and staffing, training and development, performance appraisal, compensation, organization development, quality of work life, and government regulation in HRM field; develops awareness of personal interests, strengths and limitations, and Christian values relevant to HRM.
Prerequisite(s): ECB 245 or permission of instructor.
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ECB 348 - Organizational Behavior (4)
Examination of human behavior in work organizations. Focuses on enhancing individual and organizational performance by understanding perception, personality, motivation, decision making, teams, leadership, organization structure and culture. Involves extensive group work.
Prerequisite(s): Permission of instructor.
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ECB 349 - Leading with Justice (4)
Introduces theories, research and practical models of leadership in organizations. Interactive course exposes students to examples of successful and unsuccessful leaders, leadership in relation to Christianity; explores students’ own leadership abilities. Emphasis given to business organization leaders, though leaders from a variety of fields covered.
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ECB 352 - Intermediate Accounting & Financial Reporting I (4)
Examines generally accepted accounting principles and underlying theory related to preparation of financial statements; current balance sheet valuation and income determination issues.
Prerequisite(s): ECB 117 , ECB 118
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ECB 353 - Intermediate Accounting & Financial Reporting II (4)
Examines generally accepted accounting principles and underlying theory related to preparation of financial statements; current balance sheet valuation and income determination issues.
Prerequisite(s): ECB 352
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ECB 355 - Risk Management and Insurance (4)
This course will emphasize the importance of risk management in minimizing losses and maximizing opportunities. Students will learn how to identify, assess and mitigate various risks through specific insurance mechanisms. There will be discussions on specific insurance business models and their limitations in risk management. The importance of ethics, legal aspects and regulatory regimes of insurance will also be considered.
Prerequisite(s): ECB 211 or equivalent.
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ECB 356 - Professional Financial Planning (4)
This course seeks to help students develop a holistic approach in financial planning by gaining a deeper understanding of the basic principles of personal finance. Students will learn how to analyze real-life personal financial challenges and apply appropriate financial tools and mechanisms to address specific situations and meet financial goals. Spring semester.
Prerequisite(s): MAT 121 or MAT 111 or proficiency in basic financial tools as determined by the instructor.
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