May 02, 2024  
Undergraduate Studies 2023-2024 
    
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Undergraduate Studies 2023-2024
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COM 225 - Principles of Strategic Communication

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This course offers an overview of the Strategic Communication field, including the basic elements of campaign design, media relations, and influencer marketing; the role and responsibilities of a strategic communication practitioner; and the changing definitions of public relations within strategic communication and the ever-evolving media landscape. 

Prerequisite(s): COM 101 , COM 152 ; or both a declared professional writing concentration/minor and ENG 210   


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