Communication Arts - Strategic Comunication

Requirements

Students will complete the Foundations and Capstone requirements as noted in the Communication Arts major along with the following:

Concentration Core (16 credits)

• COM 225 - Principles of Strategic Communication (4)
• COM 241 - Persuasive Speaking (2)
• COM 330 - Storytelling for Strategic Communication (4)
• COM 335 - Crisis Communication (4)
• COM 341 - Presenting Strategic Ideas (2)

Elective Courses (12 credits)

No more than 8 credits of non-communication arts courses

• COM 235 - Experiential Marketing (4)
• COM 248 - Communicating Across Cultures (4)
• COM 290 - Communication and Media Law (4)
• COM 344 - Influence and Persuasion (4)
• COM 352 - Motion Graphics Design (4)
• COM 358 - Web Design (4)
• COM 360 - Social Media: Strategy and Storytelling (4)
• COM 365 - Creative Video Marketing (4)
• COM 370 - Media Narratives (4)

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  No more than 8 credits from the following:

• ART 110 - Design Concepts and Technologies (4)
• ART 250 - Design Studio (4)
• MKT 277 - Principles of Marketing (4)
• MKT 332 - Digital Marketing (4)
• MKT 344 - Marketing Strategy (4)
• MKT 345 - Branding (4)