Marketing (B.A.)

Foundations of Business at Gordon College

The Department of Economics and Business offers four distinct majors in the business field: accounting, business management, finance, and marketing. Students majoring in business management may also elect to complete a concentration in entrepreneurship and small business, human resource management, or sport management; students may choose only one concentration.

Double majors within the Economics and Business Department are allowed, but triple majors are not allowed.

Students must continuously maintain a 2.0 GPA within the major.

All students majoring in a business field (accounting, business management, finance, or marketing) are required to take the following courses (22 credits total):

• ECB 105 - Introduction to Business (2)
• ECB 110 - Personal Financial Analysis (2)
• ECB 115 - The Economy (4)
• ECB 117 - Principles of Financial Accounting (4)
• ECB 118 - Principles of Managerial Accounting (4)
• ECB 205 - Vocation and Business Careers (2)
• ECB 211 - Statistics in Business and Economics (4)

•   The ECB 211 requirement can alternatively be satisfied through completion of MAT 220 - Biostatistics ; or MAT 318 - Probability  and MAT 319 - Statistics ; or PSY 256 - Research Methods I  and PSY 257 - Research Methods II ; or AP Statistics by permission.

Marketing Requirements

• ECB 245 - Principles of Management (4)
• ECB 277 - Principles of Marketing (4)
• ECB 331 - Marketing Research (4)
• ECB 332 - Digital Marketing (4)
• ECB 344 - Marketing Strategy (4)
• ECB 492 - Senior Seminar: Management, Strategy and Ethics (4)