Dec 10, 2024  
School of Undergraduate Studies 2023-2024 
    
School of Undergraduate Studies 2023-2024 [ARCHIVED CATALOG]

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COM 330 - Storytelling for Strategic Communication

(4)
This course helps students develop writing skills for strategic communication, developing a brand story on behalf of a client and creating a narrative that becomes a news story. Sample assignments include media releases, internal and client memos, company backgrounders, product sell sheets, corporate presentations, and executive bios. Students will compile their writing samples into a professional portfolio.

Prerequisite(s): COM 225   



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