Apr 30, 2024  
Undergraduate Studies 2023-2024 
    
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Undergraduate Studies 2023-2024
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COM 330 - Storytelling for Strategic Communication

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This course helps students develop writing skills for strategic communication, developing a brand story on behalf of a client and creating a narrative that becomes a news story. Sample assignments include media releases, internal and client memos, company backgrounders, product sell sheets, corporate presentations, and executive bios. Students will compile their writing samples into a professional portfolio.

Prerequisite(s): COM 225   


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