MKT 423 - Marketing Case Competition Practicum

(2)

Marketing practicums build upon concepts from the core marketing curriculum and are intended to be an in-depth capstone application of a student’s marketing knowledge. Learning is integrated in an environment which allows for evaluation, analysis, recommendation, and execution of marketing strategy in a simulated (MKT423) or existing (MKT 424) business environment. Repeatable for credit two times; 4 credits total may be earned.
Prerequisite(s): MKT 277, one of MKT 332 or MKT 344, and permission of instructor