LEA 740 - Institutional Advancement

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This course examines theories and strategies related to institutional advancement in the areas of development, admissions, and communications. Students will explore ideas for best practices within fundraising, including annual giving, capital giving, and donor support, all within a Christian context. In addition, this course explores the enrollment and admissions process and its role in ensuring growth and preventing mission drift. Through each of these areas, the communication and messaging operations will be discussed and assessed. Drawing on case studies, trends, best practice readings, external experts, the course will expose students to fundraising, admissions, and marketing as part of the mission and work of Christian schools.