2025-2026 Gordon College Academic Catalog 
  
    May 26, 2026  
2025-2026 Gordon College Academic Catalog
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MKT 424 - Marketing Individual Practicum

(2-4)
Builds upon concepts learned from the core marketing curriculum and is intended to be an in-depth application of a student’s marketing knowledge accumulation. Learning will be integrated in an environment which allows for evaluation, analysis, recommendation, and execution of core concepts in an existing or simulated environment. Repeatable for credit 1 time. Maximum of 4 credits total.
Prerequisite(s): MKT 277 , one of  MKT 332  or MKT 344 , and permission of instructor



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