Gordon College is one of the nation’s premier Christian colleges and located just north of Boston. We offer students extraordinary access to leading-edge opportunities for intellectual, professional, and leadership development to address the increasingly complex challenges of a global society. Gordon stands apart from other outstanding institutions in New England by combining an exceptional education with an informed Christian faith.
Credits: 4Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.