2020-2021 School of Undergraduate Studies 
    
    Jul 04, 2025  
2020-2021 School of Undergraduate Studies [ARCHIVED CATALOG]

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ECB 277 - Principles of Marketing

Credits: 4
Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.



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