Marketing Minor

Required courses

• ECB 277 - Principles of Marketing (4)
• ECB 332 - Digital Marketing (4)
• ECB 344 - Marketing Strategy (4)

Electives

12 credits from the following, with no more than 8 credits of COM courses:

• ECB 331 - Marketing Research (4)
• ECB 343 - Sales and Negotiation (4) or COM 344 - Influence and Persuasion (4)  
• ECB 345 - Branding (4)
• ECB 424 - Marketing Practicum (2)
• ECB 425 - Internship I (2-4) (Internship must be applicable to minor)
• COM 225 - Principles of Strategic Communication (4) or COM 330 - Storytelling for Strategic Communication (4)  
• COM 360 - Social Media: Strategy and Storytelling (4)
• Other COM courses with approval of advisor and department chair