Digital Marketing and Communications (B.A.)

Print Degree Planner (opens a new window) |

The Digital Marketing and Communications major helps students to master two distinct skillsets which are critical for a successful marketing project: business strategy and content creation. Students interweave these skillsets to understand and execute strategies for market development, messaging and branding, digital channels, web design, video, search and social media marketing. Graduates from this major will learn to think critically as Christians as they develop marketing strategies and create deliverables, while preparing for careers in the rapidly evolving field of digital marketing.

Required Courses

BUS 105 - Introduction to Business (2)
FIN 110 - Personal Financial Analysis (2)
BUS 211 - Statistics in Business and Economics (4) *
MKT 277 - Principles of Marketing (4)
MKT 332 - Digital Marketing (4)
MKT 344 - Marketing Strategy (4)
ART 110 - Design Concepts and Technologies (4)
ART 250 - Design Studio (4)
COM 152 - Media and Society (4)
COM 254 - Digital Media Production I (4)
COM 358 - Web Design (4)
COM 360 - Social Media: Strategy and Storytelling (4)

Practicum Requirement

One of the following options for a total of four (4) credits.

MKT 423 - Marketing Case Competition Practicum (2) Course is taken twice in the same academic year (Fall semester/Spring semester) for a total of 4 credits
MKT 424 - Marketing Practicum (2-4) Students should speak with their advisor to identify and develop their practicum.

Electives

Students in this major will take 12 credits of electives among Business (prefix ACC, BAN, ECO, ENT, FIN, MGT, MKT, or SPT) or Communication Arts (prefix ART or COM) courses.

Students must take at least 4 credits of elective credit in Business
Students must take at least 4 credits of elective credit in Communication Arts or Art

Notes:

Students must continuously maintain a 2.0 GPA within the major.

Double majors within the School of Business are allowed, but students must have at least four courses (16 credits) which are uniquely counted to each major. To complete a major and a minor which are both within the School of Business, at least two courses (8 credits) must be uniquely counted to the minor.

*The BUS 211 requirement can alternatively be satisfied through completion of MAT 220 - Biostatistics ; or MAT 318 - Probability and MAT 319 - Statistics ; or PSY 256 - Research Methods I and PSY 257 - Research Methods II or AP Statistics by permission.