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    Gordon College
   
 
  Nov 20, 2017
 
 
    
Undergraduate Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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ASP 332 - Advocacy, Fundraising, & Development

Credits: 3
Students work collaboratively in small teams for a real-world client to research and propose a communications strategy and an optimal target audience. This exercise in persuasive communication seeks to build constituent commitment to the client’s mission, strategic initiatives, and fundraising activities. Consequently, communication objectives aim to achieve clearly specified and measurable educational, advocacy, and revenue goals. Students reflect on the ethical considerations in this work, and explain how biblical principles shaped their strategic and tactical decisions.



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