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Oct 11, 2024
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Gordon College Academic Catalog 2024-2025
Digital Marketing and Communications (B.A.)
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Return to: Majors and Programs
The Digital Marketing and Communications major helps students to master two distinct skillsets which are critical for a successful marketing project: business strategy and content creation. Students interweave these skillsets to understand and execute strategies for market development, messaging and branding, digital channels, web design, video, search and social media marketing. Graduates from this major will learn to think critically as Christians as they develop marketing strategies and create deliverables, while preparing for careers in the rapidly evolving field of digital marketing.
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Practicum Requirement
One of the following options for a total of four (4) credits.
Electives
Students in this major will take 12 credits of electives among Business (prefix ACC, BAN, ECO, ENT, FIN, MGT, MKT, or SPT) or Communication Arts (prefix ART or COM) courses.
- Students must take at least 4 credits of elective credit in Business
- Students must take at least 4 credits of elective credit in Communication Arts or Art
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Return to: Majors and Programs
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