2022-2023 School of Undergraduate Studies

Aug 25, 2025

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2022-2023 School of Undergraduate Studies [ARCHIVED CATALOG]

Business Administration - Marketing

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In addition to the Foundations and major requirements, students will complete 16 credits from the courses below.

Required

ECB 344 - Marketing Strategy 4 credits

Concentration course options

12 credits from the courses below:

ECB 313 - Econometrics 4 credits
ECB 343 - Sales and Negotiation 4 credits
ECB 345 - Branding 4 credits
ECB 425 - Internship I 2-4 credits (Internship must be appropriate to concentration)
COM 101 - Visual Storytelling 4 credits
COM 325 - Public Relations and Advertising 4 credits

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