Jun 06, 2023  
School of Graduate, Professional and Extended Studies 2021-2022 
    
School of Graduate, Professional and Extended Studies 2021-2022 [ARCHIVED CATALOG]

Business Administration (B.A.)


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Students will complete the requirements below along with the undergraduate core curriculum 

Required Courses


The School of Graduate, Professional and Extended Studies offers three distinct majors in Economics and Business: accounting, business administration and finance. Students majoring in business administration may also elect to complete a concentration in management or marketing. Students may choose only one concentration. Double majors must completely satisfy the separate requirements for each major. Triple majors in the department are not permitted.

Students must continuously maintain a 2.0 GPA within the major. All students majoring in accounting, business administration, or finance are required to take the following courses:

Major requirements


The business administration major may be completed with or without a concentration. All business administration majors will complete the following two courses and two upper level electives.

Upper Level Electives


Two of the following courses (8 credits):

Note


Double majors in accounting and business administration will not be allowed to use the following courses as electives for their business administration major: ECB 352 ECB 353 ECB 362 ECB 364 ECB 443 

Concentrations


Students majoring in business administration may also elect to complete one concentration in management or marketing as an alternative format for the business administration major; more than one concentration in the major is not allowed. Upper level ECB courses will count towards the electives requirement in the major.

Management Concentration


In addition to the required courses listed above, students will complete 16 credits from the courses below.

Marketing Concentration


In addition to the required courses listed above, students will complete 16 credits from the courses below.

Supply Chain Management Concentration


The Supply Chain Management concentration provides students with a comprehensive skill set in Supply Chain Management. Courses will count towards the upper level major electives requirement.

Human Resource Management Concentration


The Human Resources Management concentration provides students with the relevant skills and mindset to succeed in HRM. Students will learn about coordinating the administrative functions of an organization, hiring and training employees, handling inter-company disputes, working with HR software, and human resource risk assessment. Courses will count towards the upper level major electives requirement.

  • Credits: 4
  • Rize/LCMC Courses
       Training and Development  Credits: 3
       Total Compensation Management  Credits: 3
       Human Resource Risk Management  Credits: 3
       Employment & Labor Law  Credits: 3

Digital Marketing Concentration


The Digital Marketing concentration prepares students for the realities of entry level marketing positions in contemporary organizations.  Students will explore viral growth techniques, influencer marketing, data mining, and lead generation in this concentration. Courses will count towards the upper level major electives requirement.

  • Credits: 4
  • Rize/LCMC Courses
       Social Media Marketing  Credits: 3
       Email Marketing  Credits: 3
       SEO/SEM  Credits: 3
       Digital Marketing Analytics  Credits: 3

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