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Dec 11, 2024
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School of Graduate, Professional and Extended Studies 2021-2022 [ARCHIVED CATALOG]
Business Administration (B.A.)
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 Return to: Undergraduate Studies
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Required Courses
The School of Graduate, Professional and Extended Studies offers three distinct majors in Economics and Business: accounting, business administration and finance. Students majoring in business administration may also elect to complete a concentration in management or marketing. Students may choose only one concentration. Double majors must completely satisfy the separate requirements for each major. Triple majors in the department are not permitted. Students must continuously maintain a 2.0 GPA within the major. All students majoring in accounting, business administration, or finance are required to take the following courses: Major requirements
The business administration major may be completed with or without a concentration. All business administration majors will complete the following two courses and two upper level electives. Upper Level Electives
Two of the following courses (8 credits): Note
Double majors in accounting and business administration will not be allowed to use the following courses as electives for their business administration major: ECB 352 , ECB 353 , ECB 362 , ECB 364 , ECB 443 . Concentrations
Students majoring in business administration may also elect to complete one concentration in management or marketing as an alternative format for the business administration major; more than one concentration in the major is not allowed. Upper level ECB courses will count towards the electives requirement in the major. Management Concentration
In addition to the required courses listed above, students will complete 16 credits from the courses below. Marketing Concentration
In addition to the required courses listed above, students will complete 16 credits from the courses below. Supply Chain Management Concentration
The Supply Chain Management concentration provides students with a comprehensive skill set in Supply Chain Management. Courses will count towards the upper level major electives requirement. Human Resource Management Concentration
The Human Resources Management concentration provides students with the relevant skills and mindset to succeed in HRM. Students will learn about coordinating the administrative functions of an organization, hiring and training employees, handling inter-company disputes, working with HR software, and human resource risk assessment. Courses will count towards the upper level major electives requirement. - ECB 346 - Human Resource Management Credits: 4
- Rize/LCMC Courses
Training and Development Credits: 3
Total Compensation Management Credits: 3
Human Resource Risk Management Credits: 3
Employment & Labor Law Credits: 3
Digital Marketing Concentration
The Digital Marketing concentration prepares students for the realities of entry level marketing positions in contemporary organizations. Students will explore viral growth techniques, influencer marketing, data mining, and lead generation in this concentration. Courses will count towards the upper level major electives requirement. - COM 344 - Persuasion Credits: 4
- Rize/LCMC Courses
Social Media Marketing Credits: 3
Email Marketing Credits: 3
SEO/SEM Credits: 3
Digital Marketing Analytics Credits: 3
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Return to: Undergraduate Studies
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