2022-2023 School of Graduate, Professional and Extended Studies

Jul 06, 2025

2022-2023 School of Graduate, Professional and Extended Studies [ARCHIVED CATALOG]

ECB 277 - Principles of Marketing

4 credits

Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.