Dec 04, 2024

School of Graduate, Professional and Extended Studies 2021-2022

School of Graduate, Professional and Extended Studies 2021-2022 [ARCHIVED CATALOG]

ECB 277 - Principles of Marketing

Credits: 4

Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.