Feb 19, 2020  
Undergraduate Academic Catalog 2019-2020 
    
Undergraduate Academic Catalog 2019-2020
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CMC 377 - Advanced Media Marketing

Credits: 3
Familiarizes students with traditional and progressive marketing strategies through classroom instruction and presentations by visiting industry experts. Key areas include publicity, advertising, radio and video promotion, Internet marketing and tour support. Enables students to develop comprehensive marketing plan for each artist and implement plan for tour.

Corequisite(s): Available only to students participating in the BestSemester Contemporary Music Center Program.



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