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May 16, 2024
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CMC 377 - Advanced Media MarketingCredits: 3 Familiarizes students with traditional and progressive marketing strategies through classroom instruction and presentations by visiting industry experts. Key areas include publicity, advertising, radio and video promotion, Internet marketing and tour support. Enables students to develop comprehensive marketing plan for each artist and implement plan for tour.
Corequisite(s): Available only to students participating in the BestSemester Contemporary Music Center Program.
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