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    Gordon College
  Feb 24, 2018
Undergraduate Academic Catalog 2017-2018
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ASP 332 - Advocacy and Development

Credits: 3
Students work collaboratively in small teams for a real-world client to research and propose a communications plan in fulfillment of the client’s project proposal. This exercise in persuasive communication seeks to build constituent commitment to the client’s mission, strategic initiatives, and fundraising activities. Consequently, communication objectives aim to achieve clearly specified and measurable educational, advocacy, and revenue goals. In a separate assignment, students reference their client work experience, as well as their case study work, to explain how biblical teachings inform our assumptions about, and practice of, strategic communication, documenting ethical challenges and ‘faithful practice’ strategies they discovered at each step in the strategic communication process.

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