Oct 16, 2018  
Undergraduate Academic Catalog 2017-2018 
    
Undergraduate Academic Catalog 2017-2018 [ARCHIVED CATALOG]

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ECB 277 - Principles of Marketing

Credits: 4
Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofit marketing.



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