Oct 17, 2018  
Undergraduate Academic Catalog 2017-2018 
    
Undergraduate Academic Catalog 2017-2018 [ARCHIVED CATALOG]

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CMC 377 - Advanced Media Marketing

Credits: 3
Familiarizes students with traditional and progressive marketing strategies through classroom instruction and presentations by visiting industry experts. Key areas include publicity, advertising, radio and video promotion, Internet marketing and tour support. Enables students to develop comprehensive marketing plan for each artist and implement plan for tour.



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