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    Gordon College
   
 
  Nov 17, 2017
 
 
    
Undergraduate Academic Catalog 2017-2018
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CMC 377 - Advanced Media Marketing

Credits: 3
Familiarizes students with traditional and progressive marketing strategies through classroom instruction and presentations by visiting industry experts. Key areas include publicity, advertising, radio and video promotion, Internet marketing and tour support. Enables students to develop comprehensive marketing plan for each artist and implement plan for tour.



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